Secondly, don't think that Pinterest is a place where you can just dump content. That way, it'll be that much easier for Pinterest users to bump into your content. Which means that you will need to understand how this algorithm can boost your content and help you build your personal brand through visibility.įirst of all, you'll need to create relevant content that will belong to the Pinterest board you've saved it on. Like I mentioned before, the bar at the top of Pinterest's page is nothing more or less than a tiny search engine that can boost your SEO efforts, among other things.īut all search engines work through algorithms, whether they're on social media or not. That way, you'll be able to continue the dialogue with your subscribers - old and new -, turn old subscribers into ambassadors and promote your product and services more effectively. So, urge your followers to subscribe to your email, if they haven't done so already, give them some exclusive, spot-on content, and nudge them in the right direction by asking them to share your email with their social circle. If social media content - and that includes Pinterest - can open a dialogue, email marketing can continue it.
Just segment your audience, see what each person would love to see, when it comes to your social media content, and pick out an email template builder that will help you create email templates that will make your social media content look natural - almost like a natural continuation of your brand overall.
You can also promote your brand new content through your email marketing campaigns and boost your follower count and interaction. You can share it on your Facebook page and urge others to do the same as you, correct? So, let's assume that you create your social media content and your brand new Pinterest board. Generally speaking, promoting your social media through your email marketing and vice versa is a fantastic way to gain exposure, brand visibility, and, obviously, more followers. So, why not promote your Pinterest account through your email marketing efforts? Pinterest users are a fantastic source of referral traffic and leads.
However, combining email marketing, marketing automation, and your B2B Pinterest marketing strategy may seem a little strange and unusual. Email marketing is one of the mediums all brands love to use, and B2B companies are no exception.
0 kommentar(er)
